Jewelry does sell on the internet, and in fact, online jewelry sales have been growing rapidly in recent years. According to a report by McKinsey & Company, online jewelry sales are expected to capture 15% of the global jewelry market by 2025, up from 5% in 2019.
That being said, many people still prefer to buy rings, necklaces, and other types of jewelry in physical stores. There are a few reasons for this. For one, buying jewelry in person allows you to see and touch the product before you buy it, which can be important when it comes to something as personal as jewelry. Additionally, some people may be wary of buying expensive items online, especially if they are not familiar with the website or seller.
Ultimately, whether someone chooses to buy jewelry online or in a physical store will depend on their personal preferences and comfort level with each option.